Edit Campaign

Campaign Name

Brand Name

Agency Name

Point of Contact

Contact Number

Email Address

Campaign Brief

Pepsi Mahakumbh 2025 – #ThirstForMore

Objective:
To create widespread buzz and engagement around Pepsi’s presence at the Mahakumbh Mela 2025 through regional influencer activations, showcasing Pepsi as the drink of choice for youthful energy, refreshment, and celebration.

Key Deliverables:
Collaborate with 20 influencers across 5 strategic locations (4 influencers per location).

Each influencer to create:

1 Instagram reel

2 Instagram stories

1 static feed post

Prayagraj

Number of Influencers: 4

Activation Dates: 10th to 12th January 2025

Local Theme: Spiritual Refreshment

Varanasi

Number of Influencers: 4

Activation Dates: 17th to 19th January 2025

Local Theme: Culture Meets Cool

Haridwar

Number of Influencers: 4

Activation Dates: 24th to 26th January 2025

Local Theme: Youthful Devotion

Ujjain

Number of Influencers: 4

Activation Dates: 31st January to 2nd February 2025

Local Theme: Chilling at the Ghats

Nasik

Number of Influencers: 4

Activation Dates: 7th to 9th February 2025

Local Theme: Sip & Seek

Campaign Requirement

Budget

Date Created

Deadline / Delivery Date