Campaign Brief
Campaign Name
Pepsi Mahakumbh – Influencer Activation
Point of Contact
Siddharth
Brief
Pepsi Mahakumbh 2025 – #ThirstForMore
Objective:
To create widespread buzz and engagement around Pepsi’s presence at the Mahakumbh Mela 2025 through regional influencer activations, showcasing Pepsi as the drink of choice for youthful energy, refreshment, and celebration.
Key Deliverables:
Collaborate with 20 influencers across 5 strategic locations (4 influencers per location).
Each influencer to create:
1 Instagram reel
2 Instagram stories
1 static feed post
Prayagraj
Number of Influencers: 4
Activation Dates: 10th to 12th January 2025
Local Theme: Spiritual Refreshment
Varanasi
Number of Influencers: 4
Activation Dates: 17th to 19th January 2025
Local Theme: Culture Meets Cool
Haridwar
Number of Influencers: 4
Activation Dates: 24th to 26th January 2025
Local Theme: Youthful Devotion
Ujjain
Number of Influencers: 4
Activation Dates: 31st January to 2nd February 2025
Local Theme: Chilling at the Ghats
Nasik
Number of Influencers: 4
Activation Dates: 7th to 9th February 2025
Local Theme: Sip & Seek
No creators shortlisted yet.